"New begining” has a special meaning for SHEME brand founder: Linda. The yellow square on the upper represents the axe, cutting off the past in order to enjoy every day. On the trip to Budapest after a long winter during pandemic, Linda purchased the yellow bronze axe to remind herself to cut off the past and start enjoying her life. By treating work like an enjoyment will make us more passionate about life and seeking more joys in life will boost our creativity. ENJOY LIFE ENJOY WORK AND ENJOY every moments around us.