The people from Qiang ethnic group are called "the people on the clouds". During the migration of the ancient Qiang people, they trend to adroitly guide action according to circumstances and settle in the upstream of Min River.
The water vapor in the mountains rises up with the sunlight, the smoke floated into the air, making the Qiang people as if they live on the clouds.
This bold and rugged image of the unity of nature and humanity instantly touched the designer's inspiration, Sheme's creative theme for this season, "Qiang-Yun/Clouds", was born in response.