Sheme’s Cultural Journey of 56 Ethnic Groups | The Ninth Chapter
sheme embarks on the ninth season of its esteemed Cultural Journey of 56 Ethnic Groups. 

Under the visionary leadership of Linda, the brand’s Founder; Creative Director, 
the team ventured into Dechang, Liangshan, Sichuan, to explore the rich 
traditions of the Lisu ethnic group.
sheme seamlessly weaves the Lisu people’s millennia-old intangible 
cultural heritage—fireweed cloth—with the exquisite artistry of Shu embroidery, 
redefining these traditions within the realm of contemporary international fashion.
For Spring/Summer 2025, sheme proudly unveils the original 
designs of its "The Tale of natural fibre" collection: Museum Collection,Party,Casual,Sports

Creative Inspiration & Cultural Heritage

The Spring/Summer 2025 "The Tale of Natural Fibre” collection
features natural fireweed fibers, meticulously selected and transformed through a time-honored process.

Undergoing over twenty intricate steps—from handpicking to 
delicate fiber extraction and weaving—the raw material is crafted 
into fireweed cloth. Through 100% handcrafted techniques, 
each pair of shoes is imbued with a distinctive texture and vibrant energy.