The sheme 2025 FWcollection draws inspiration from the Jingpo people's Divine Bird legend and the spirited Munao Zongge festival.

Sheme’s design team has created three part under the theme “Divine Bird Holiday”:
Divine Bird · Holiday · Rhythmic
Divine Bird · Holiday · Fairy
Divine Bird · Holiday ·Ceremony

In the ancient legends of the Jingpo people, before the morning star had even set, 
the villagers would already be bent over their fields
—tending crops, caring for elders and children, feeding livestock.

From dawn to dusk, they barely had time for a hot meal. 
Day after day, in tireless labor, they gradually forgot how to enjoy the beauty of life. 
Until one day, the celestial hornbill descended to earth 
in the form of a fairy and invited the villagers to dance.

At first, they refused—burdened by responsibilities 
and pressed for time.
But as the hornbill gracefully unfolded her wings and began to dance, something stirred within them. 
Almost unconsciously, they joined her, swept into movement. 
In that moment, they felt a profound joy and inner peace
—an awakening to the love of life itself.
That awakening gave birth to the grand “Munao Zongge” 
Festival of the Jingpo people